Validity Coaching

I have often spoken with our clients about Personal Branding.  One of our team members runs a workshop on this subject, to great success.  In today's market, having clarity on your personal brand, what you stand for, what you bring to the table ensures that you have ownership.  And more importantly - can speak clearly and precisely about who and what you are.

I recall very clearly when Tom Peters released his books - and yes the videos too - on A Passion for Excellence and In Search of Excellence.  It was the same Tom Peters who in the late 1990s, in an article titled The Brand Called You, raised the concept of personal branding.

He coined the phrase "personal branding" because he clearly saw that employment, careers and work were being impacted by technology and, as a result, would change forever the corporate landscape.  His claim was that personal branding was "...what it takes to stand out and prosper in the new world of work" and that it was "the promise of the value you represent".