Validity Coaching

Colm is a highly experienced online specialist and has enjoyed a successful 11 year career in sales and marketing. Before migrating permanently to Australia in 2003, Colm spent the early part of his career working in Ireland's top above- and below-the-line advertising agencies. He has extensive experience in client handling, brand management, copywriting, sales promotion and marketing collateral development.

Colm worked most recently as the National Sales Manager for Sensis Search, pioneering the hugely successful start-up Search Engine Marketing division of Sensis Interactive. His confident, natural style and insights into the rapidly changing media industry enabled him to establish key stakeholder buy-in at all levels of the organisation and deliver highly successful learning outcomes for sales staff.

A long-time student and advocate of the sales process, Colm seeks always to drive sales excellence, process efficiency and customer numbers. Having championed several new products from development to delivery, Colm leads his teams by example and has a proven track record of major achievements and excellent bottom line results.

Colm possesses strong leadership skills with the ability to articulate and execute a vision and creatively engage staff to unleash their talents and deliver with excellence. An experienced sales coach and trainer, Colm is a natural motivator who describes his coaching style as open, patient, engaging and enthusiastic, seeking always to coach staff to be the best that they can possibly be.

A Web 2.0 and interactive media enthusiast, he freely admits to spending way too much time surfing the internet.