Validity Coaching

He started his public relations career at a consultancy in London's famous Fleet Street when newspapers still rolled off the presses there, and PR connections were still made in pubs.

Today, he supports boards, executive management teams and organisations on the power of consistent, cogent, clear communications.

His career has seen him work with or for IT industry giants that include Digital Equipment, Oracle, IBM, Altium and Unisys.  He also has experience supporting brands such as Volvo Cars, Westpac and Deloitte, all in Australia.

Alan helps organisations communicate through social and conventional media, to internal and external audiences, with investors and customers, with employees and partners.

Today, communications move too quickly to control, a huge change from when he started.  Alan helps organisations understand how and when to let go, and how and when to empower everyone in an organisation to communicate as its ambassadors and advocates.

Alan sees communications as being about connecting, with an emotional element sitting alongside the basic facts and information.

In his career, Alan has raised profiles and blunted competitors.  He has managed crises from fires to attacks on corporate reputations.  He has launched products and services worldwide, and partnered with thought leaders to create and drive meaningful debate on matters as varied as national security and outsourcing.  He created an air race for Digital Equipment in the UK, and managed the public relations of Unisys' sponsorship of the 2003 Rugby World Cup in Australia.

A long time ago Alan completed an astrophysics degree.  Always a talking point, what this means for businesses and organisations today is that he can use his distant scientific training to distil complexity into memorable stories and messages that audiences get, understand and care about.

Alan is one of fewer than 50 Chartered PR Practitioners in the world, a formal accreditation from the UK's Chartered Institute of Public relations.  He is also a member of the Public Relations Institute of Australia.